What Hero Content Is, and Why Every Brand Should Have One
The one piece of content that tells people who a brand is. Made rarely, used for a long time, and still missing at many brands that post every day.
Blog
Notes on making video that carries a brand: the process, the tools I actually use, and what each project taught me.
How I Think About AI, After 7 Years in Motion Design
Am I afraid AI will take my job? An answer from someone who uses AI every day: what it does better than us, and the 4 things good work still needs a person to finish.
How to Brief for Faster Work (and Get the Right Video on the First Round)
How to brief a video or motion project so it's faster and on target from the first round: the 7 questions a brief must answer, the files to prepare, and how to give feedback that doesn't send the work in circles.
Think Before You Cut: 5 Things an Editor Should Consider Before Editing
Good editing starts before you open the software. Goal, Clarity, Story, Retention and Action: five questions that tell you what belongs in the video and what should be cut.
Desk Setup 2026: One Desk That Does More Than Video
A tour of my 2026 desk: the keyboard, mouse, monitor, mic and PC specs I use for coding, editing and Motion Design at Dion Studio.